Jennifer Strachan leads the marketing team at Watermark as the SVP of Marketing. Jennifer has spent her career marketing B2B software companies in legal, health care, advertising, social media marketing, and now higher education industries. Her role has always been to build world class demand generation marketing teams and programs that drive substantial sales pipeline. Prior to this role, Jennifer was Vice President of Marketing at WellSky, and led a team of marketers who supported all aspects of demand generation through content marketing, digital and paid marketing, product marketing, webinars, social media, PR, and events. Jennifer earned her Bachelor of Business Administration in marketing at Southern Methodist University and lives in Austin, Texas.