Watermark Releases New Text Analytics to More Easily Surface Actionable Insights for Improvement Efforts


This content was written prior to the renaming of Watermark products in July 2021, and refers to an old product name. To learn more about the new names for Watermark products, read our press release here.

Watermark’s new Text Analytics allows institutions to efficiently and comprehensively analyze and derive actionable insights from qualitative course evaluation responses.

NEW YORK— June 29, 2020– Watermark, a pioneer in educational intelligence, released its latest innovation this week — a new Text Analytics engine integrated into its course evaluation solution. With this feature, administrators and instructors are able to more easily and quickly review and analyze open-ended, qualitative course evaluation question responses to automatically surface emerging student sentiment trends and gain the kind of insights that inform improvement efforts.

This release helps advance the critical work of capturing a more comprehensive set of student feedback data and then using that data to improve the teaching and learning experience. Partnering with a cloud-based text analytics engine, Watermark’s Text Analytics feature allows administrators and instructors to instantly discover patterns and trends in open text responses through pre-defined, custom themes. With the capability to share these insights, institutions can increase transparency around potential issues and monitor key topics over time so that administrators and faculty can continue to make course and program improvements quickly.

With an enterprise course evaluation and survey solution that integrates seamlessly with Student Information and Learning Management Systems, institutions can now capture diverse types of student feedback data in one place in order to make impactful decisions that inform planning, improve curriculum, help manage faculty, and drive quality.

“We’re excited to release this innovation for our clients. Identifying trending themes and surfacing actionable insights for open text responses can be painful and challenging to do manually. With this feature, we’ll be able to further increase efficiencies for institutions, as we help to more easily surface emerging topics in student feedback to inform your institutional improvement efforts. This is key to the evaluation and improvement of teaching and learning, and when combined with other institutional data, provides a more holistic picture of effectiveness,” said Matt Bartel, Chief Product Officer for Watermark.

Used by more than 300,000 administrators and faculty to administer over 16 million course evaluations globally, EvaluationKIT by Watermark has streamlined institutions’ processes for obtaining key student feedback data for more than a decade. It is the only all-in-one course evaluation solution designed exclusively for higher education that also integrates with Watermark’s faculty activity reporting solution — giving administrators an even more comprehensive view of faculty teaching, service, and professional development work. With GDPR compliance and TrustArc certification, EvaluationKIT by Watermark is a three-time SIIA CODiE award winner and most recently recognized as a 2020 Best Data Solution for Education finalist — in part because it leverages a turnkey integrations to support increased response rates and quickly surfaces actionable insights that drive improvements.

This innovation reinforces Watermark’s broader vision to empower institutions with the insights needed to make meaningful improvements across all levels of the institution. As a global provider of educational intelligence solutions, Watermark is a member of the AWS Partner Network with Education Competency status and currently supports over 1,700 colleges and universities in developing an intentional approach to learning based on data they can trust.