What’s next for your data? A candid conversation on moving from evidence to action
What to expect
You don’t need another lecture on how to collect data or conduct assessment—they need a better way to think about the data they already have.
Endless spreadsheets and dashboards often create more noise than clarity, leaving leaders overwhelmed and guessing on strategy. Real growth doesn’t come from gathering more evidence to back up a story; it comes from knowing how to turn insights into actual momentum.
Join Watermark subject matter experts for practical strategies on how to effectively cut through the noise. We’ll pull back the curtain on how to shift your culture from passive reporting to confident, human-centered action.
What we’ll explore together:
- What we’re seeing in the field: Honest trends and themes from Watermark clients, including what’s exciting and overwhelming teams today.
- From evidence to action: How we think about using data as a catalyst for institutional growth rather than just a compliance checkbox.
- The human context: Why numbers alone fail without the story behind them, and how to balance metrics with real-world impact.
About the speakers
Alex Lejarza, Ph.D.
Alex is a Senior Product Consultant at Watermark, working with both Catalog and Planning & Self-Study clients. In her role, she collaborates with campus teams to ensure institutions meet their accreditation and planning goals efficiently. Before Watermark, she worked in higher education for over 15 years, holding several different positions, including adjunct professor and academic advisor.
Dr. Glenn Phillips
Dr. Glenn Phillips is a Senior Insights Consultant at Watermark. In his role, he works directly with client colleagues to discuss good practices in assessment and accreditation, and suggest the use of integrated technology as appropriate. Prior to Watermark, Phillips served as the Director of Assessment at Howard University and the Acting Director of Assessment at The University of Texas at Arlington.
Brian Robinson
As a student development professional at Texas State University, Brian was instrumental in the development of the assessment strategy for a Quality Enhancement Plan for SACS accreditation focused on personalized academic and career development. Passionate about assessment, he joined Watermark in 2011 because he believed technology could improve the assessment and overall continuous improvement process. He now leads product design and management at Watermark, bringing his personal experience to bear to help other administrators.
