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Our approach isn’t full of jargon or just about the numbers. People are at the center of everything we do. While we believe the right technology and better data can empower better learning—we know technology and data are only part of the equation. We empower institutions to engage educators and learners with better data to demonstrate and improve institutional effectiveness, program quality, and student learning.
We’re on a mission to put better data into the hands of learners and educators everywhere and empower them to make the connections and insights that will lead to meaningful improvement.
Watermark was launched in 2018 with a vision to empower better learning at institutions across the U.S. and beyond. The organization was formed following the merger of Taskstream, Tk20, and LiveText — three of the leading providers of assessment management technology in the industry — in 2017. Faculty Success (formerly Digital Measures) and Course Evaluations & Surveys (formerly EvaluationKIT) are the newest members of the Watermark family and are united in our mission to advance educational intelligence by developing innovative technology you can trust.
Faculty Success (formerly Digital Measures) founded
Course Evaluations & Surveys (formerly EvaluationKIT) founded
Taskstream & Tk20 unite
LiveText joins the family
1000+ institutions served
Inaugural Watermark Engage conference
Faculty Success (formerly Digital Measures) joins Watermark
Watermark welcomes Course Evaluations & Surveys (formerly EvaluationKIT)
SmartCatalog joins Watermark
1700+ institutions served
SmartCatalog is formed in Portland, ME and offers institutions digital solutions for course catalogs.
LiveText is founded in Chicago, Illinois and launches its first product to serve education preparation providers.
Faculty Success (formerly Digital Measures) is launched in Wisconsin to streamline manual administrative processes on campus.
Taskstream is created in New York, NY to help educators better assess student learning.
Tk20 is founded in Austin, TX, to help colleges better prepare teacher candidates for new standards.
Course Evaluations & Surveys (formerly EvaluationKIT) is founded in Denver, CO, to improve inefficient, paper-based student feedback workflows.
Two leading providers merge to form the largest assessment management technology company in higher ed.
LiveText joins Taskstream-Tk20, expanding the company’s suite of assessment, accreditation, and ePortfolio solutions.
The company reaches a major milestone, serving 1000 higher ed institutions–nearly a quarter of all institutions in America.
The company rebrands itself as “Watermark.” The name represents an enduring commitment to develop high-quality technology and provide data customers can trust.
Watermark hosts its first annual user conference, Watermark Engage, in Austin, Texas. More than 400 clients from the US and Canada participate.
Faculty Success (formerly Digital Measures), the leading provider of faculty activity solutions, joins the Watermark family.
Course Evaluations & Surveys (formerly EvaluationKIT), the leading provider of course evaluation and institutional survey solutions, joins Watermark.
SmartCatalog, the first provider of a complete academic content management system including curriculum and catalog, joins Watermark.
As a combined entity, Watermark now serves more than 1,700 institutions with educational intelligence solutions for assessment and accreditation planning, learning outcomes measurement, ePortfolios, faculty activity reporting, course evaluation and institutional surveys, and curriculum and catalog management.