Platform
Discover the educational intelligence platform trusted by over 1,700 higher education institutions.
Learn MoreOur philosophy
Our approach isn’t full of jargon or just about the numbers. People are at the center of everything we do. While we believe the right technology and better data can empower better learning—we know technology and data are only part of the equation. We empower institutions to engage educators and learners with better data to demonstrate and improve institutional effectiveness, program quality, and student learning.
We’re on a mission to put better data into the hands of learners and educators everywhere and empower them to make the connections and insights that will lead to meaningful improvement.
Our history
Watermark was launched in 2018 with a vision to empower better learning at institutions across the U.S. and beyond. The organization was formed following the merger of Taskstream, Tk20, and LiveText — three of the leading providers of assessment management technology in the industry — in 2017. Digital Measures, EvaluationKIT, & Aviso Retention are the newest members of the Watermark family and are united in our mission to advance educational intelligence by developing innovative technology you can trust.
1996
SmartCatalog founded
1997
LiveText founded
1999
Digital Measures founded
2000
Taskstream founded
2003
Tk20 founded
2007
EvaluationKIT founded
Mar 2017
Taskstream & Tk20 unite
Sep 2017
LiveText joins the family
Oct 2017
1000+ institutions served
Jan 2018
Watermark launched
Jun 2018
Inaugural Watermark Engage conference
Jun 2018
Digital Measures joins Watermark
Jul 2018
Watermark welcomes EvaluationKIT
Oct 2018
SmartCatalog joins Watermark
2019
1700+ institutions served
2022
Aviso Retention joins Watermark
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1996
SmartCatalog founded
SmartCatalog is formed in Portland, ME and offers institutions digital solutions for course catalogs.
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1997
LiveText founded
LiveText is founded in Chicago, Illinois and launches its first product to serve education preparation providers.
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1999
Digital Measures founded
Digital Measures is launched in Wisconsin to streamline manual administrative processes on campus.
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2000
Taskstream founded
Taskstream is created in New York, NY to help educators better assess student learning.
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2003
Tk20 founded
Tk20 is founded in Austin, TX, to help colleges better prepare teacher candidates for new standards.
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2007
EvaluationKIT founded
EvaluationKIT is founded in Denver, CO, to improve inefficient, paper-based student feedback workflows.
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March 2017
Taskstream & Tk20 unite
Two leading providers merge to form the largest assessment management technology company in higher ed.
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September 2017
LiveText joins the family
LiveText joins Taskstream-Tk20, expanding the company’s suite of assessment, accreditation, and ePortfolio solutions.
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October 2017
1000+ institutions served
The company reaches a major milestone, serving 1000 higher ed institutions–nearly a quarter of all institutions in America.
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January 2018
Watermark launched
The company rebrands itself as “Watermark.” The name represents an enduring commitment to develop high-quality technology and provide data customers can trust.
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June 2018
Inaugural Watermark Engage conference
Watermark hosts its first annual user conference, Watermark Engage, in Austin, Texas. More than 400 clients from the US and Canada participate.
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June 2018
Digital Measures joins Watermark
Digital Measures, the leading provider of faculty activity solutions, joins the Watermark family.
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July 2018
Watermark welcomes EvaluationKIT
EvaluationKIT, the leading provider of course evaluation and institutional survey solutions, joins Watermark.
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October 2018
SmartCatalog joins Watermark
SmartCatalog, the first provider of a complete academic content management system including curriculum and catalog, joins Watermark.
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2019
1700+ institutions served
As a combined entity, Watermark now serves more than 1,700 institutions with educational intelligence solutions for assessment and accreditation planning, learning outcomes measurement, ePortfolios, faculty activity reporting, course evaluation and institutional surveys, and curriculum and catalog management.
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2022
Aviso Retention joins Watermark
Aviso Retention, a leading provider of student success and equity solutions, joins Watermark.
Award-Winning Software You Can Trust
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