A president’s perspective: Supporting students from prospect through enrollee

What To Expect

In many institutions, there is a disconnect between the student pre-enrollment and recruitment process and the enrollment and onboarding process. A lack of unified systems across the student lifecycle can cause aggravations like communication gaps, a need for data re-entry, nonexistent or inaccurate reporting, and other inefficiencies that needlessly take up staff’s time.

McDowell Technical Community College has worked to eliminate this gap, expanding its student services to seamlessly support students throughout their journey. In this webinar, McDowell Tech’s President, Dr. Brian Merritt, discusses how they changed their approach to prospective and student engagement and how smaller institutions can effectively incorporate a continuous, connected student experience from prospect through enrollee.

You’ll also hear Dr. Merritt’s perspectives on:

• How McDowell Tech partnered with Watermark to address a fundamental need for student support from prospect to graduation.
• How current circumstances like affordability, inflation, and pending job losses have affected higher ed and the school’s initiatives.
• Future hopes for higher education, particularly for two-year institutions facing similar challenges.

Presenters:

• Dr. Brian Merritt, President, McDowell Technical Community College
• Alex Leader, Chief Impact Officer, Watermark

This is a presentation of a previously recorded webinar.