NC State Expands Partnership with Watermark to Centralize Faculty Data Collection and Showcase Faculty Accomplishments

This content was written prior to the renaming of Watermark products in July 2021, and refers to an old product name. To learn more about the new names for Watermark products, read our press release here.

NEW YORKFebruary 4, 2019 – Watermark, the largest provider of educational intelligence solutions for higher ed worldwide, is pleased to expand its partnership with North Carolina State University located in Raleigh, North Carolina. Accredited by the Southern Association of Colleges and Schools Commission on Colleges, NC State first started using Watermark’s faculty activity reporting solution in its Poole College of Management in 2009, expanded to campus-wide use in 2012, and has recently chosen to implement web profiles across the institution.

In choosing Watermark, NC State will be able to better support faculty activity documentation and more effectively showcase faculty accomplishments, engagement, and impact in ways it could not before. The University initially sought tools to enable processes that supported more accurate and expanded faculty activity data collection capabilities. With the goal of facilitating integrated faculty data collection and reporting processes, the University supported its faculty members’ growth through a process that empowered each to document, collect, and store their professional activities, including research and publications, professional development, internal and external service, and course load. In leveraging Watermark solutions for this, faculty store artifacts of their work, such as full-text files of publications, presentations, grant award letters, and audio and video recordings of performances, and then can generate Curriculum Vitae from the data entered.

Plus, when faculty upload this vita data into Watermark, the institution can produce activity reports for annual review as well as accreditation reporting for SACSCOC, CAEP, and AACSB—making data easily accessible for promotion and tenure discussions, accreditation requirements, and reports to internal or external constituents.

With the addition of web profiles, NC State can now further leverage its data in Watermark’s faculty activity reporting solution to populate live and dynamic profiles for all faculty members across all academic units, saving the institution the time and cost of having to do this manually. Web profiles help faculty share their stories of accomplishment while, at the same time, helping the institution demonstrate the caliber of its faculty and real-world impact. These always-up-to-date profiles are powerful tools in helping recruit the best talent and put the institution’s best foot forward, in addition to demonstrating faculty members’ continuous professional growth and positioning them for recognition and as experts in their fields.

Using continuously updated information from institutional data sources on instruction, research and service assignments, NC State will be able to automatically populate these profiles, eliminating the need for faculty to request changes, tax an over-burdened IT department, and have to wait for out-of-date profiles to be updated. Watermark’s faculty activity reporting and web profiles solution allows faculty to display, screen, or highlight particular accomplishments as appropriate, tailoring web profiles to reflect the work they currently wish to promote and customizing any web-facing items. It can also facilitate web-facing bios, office hours, research interests, and more. By giving faculty this control, there is built-in incentive to keep their activity data up to date, which serves the University in other areas such as accreditation reporting and faculty reviews.

“We’re excited to begin using Watermark’s web profiles. As a development partner for this tool in our College of Education in 2018, we’re eager to formally implement the tool because we saw its value firsthand. The Digital Measures by Watermark solution as a whole is giving us the opportunity to think about the data we gather and how it’s displayed so we can tell our story in different ways for different constituencies. Our ability to integrate faculty data into shared campus systems was enhanced tremendously, especially for departments and colleges with limited IT staff or resources. We’re committed to telling the most accurate and up-to-date story of faculty research, publications, and other accomplishments for a wider audience,” said Mary Lelik, Senior Vice Provost of Institutional Research and Planning at NC State University.

“While the University has used Digital Measures by Watermark for faculty activity reporting for many years, it’s exciting to help them expand use with web profiles, especially since they served as a development partner for us. Using web profiles is an important step in helping the University better integrate processes and use its data more efficiently in order to tell their story. At Watermark, we look to ease these institutional data collection processes so that faculty and administrators can focus more on using their data to effectively improve outcomes for the institution,” said Matt Bartel, President of Digital Measures by Watermark.

As a research-extensive land-grant university founded in 1887, North Carolina State University is dedicated to excellent teaching, the creation and application of knowledge, and engagement with public and private partners. By uniting science and technology with a commitment to excellence in a comprehensive range of disciplines, NC State promotes an integrated approach to problem-solving that transforms lives and provides leadership for social, economic, and technological development across North Carolina and around the world. As the state’s largest university, NC State serves more than 34,000 students and has nearly 8,000 faculty and staff members. With Watermark, NC State is poised to centralize and streamline several of its core institutional processes to continue using its data to make meaningful improvements at all levels.

About Watermark
Watermark’s mission is to put better data into the hands of administrators, faculty, and students everywhere in order to empower them to connect information and gain insights into learning which will drive meaningful improvements. Through its innovative educational intelligence platform, Watermark supports institutions in developing an intentional approach to learning and development based on data they can trust.

Victoria Guzzo
Director, Corporate Communications