Watermark and Digital Measures have joined forces toward a shared vision of supporting administrators, faculty, and students with better data for learning and development.

We’re combining Watermark’s decades of experience helping institutions more effectively manage assessment and accreditation processes with Digital Measures’ deep expertise supporting faculty activity reporting and workflows to expand our impact across campuses in the U.S. and beyond.

United as a single company serving more than 1,400 clients, we will work to design an educational intelligence platform that enables administrators, faculty, and students to connect information across disparate campus systems, generate actionable insights, and make data-informed decisions to drive meaningful improvements.

Read the press release

About Digital Measures

Capture faculty information once, use it infinitely

As the leader in faculty activity reporting, Digital Measures enables faculty to more easily document their teaching, research, and service activities and track progress for review, tenure, and promotion—while simplifying inefficient reporting processes for administrators. Digital Measures enables the average institution to save 3,498 hours each year in time spent reporting faculty activities.

With a streamlined, centralized approach for capturing and reporting faculty information, Digital Measures supports the following activities:
  • Credentialing
  • Annual review
  • Promotion and tenure
  • Faculty web profiles
  • Accreditation reporting
  • Grant applications

Learn more about how Digital Measures can help you simplify internal processes, save time on reporting, showcase faculty accomplishments, and more effectively share your story with prospective students, accreditors, and funders.

Download the Flyer

FAQs

You have questions, we have answers. Learn what this means for Watermark and Digital Measures users.

Why are Watermark and Digital Measures joining forces? What are the benefits?

Digital Measures and Watermark have come together for the purpose of better serving the higher education community.

Watermark and Digital Measures are each driven by a mission to help colleges and universities more effectively manage core institutional processes, as well as gather and use the resulting data to support both continuous improvement and accreditation reporting needs. Both companies are leaders in their respective spaces, each with distinct yet complementary offerings that, when brought together, provide a more comprehensive solution for higher education. Together, we will provide institutions with more extensive data and more meaningful insights to drive improvements.

Over the last 20 years, Digital Measures has earned an outstanding reputation for supporting faculty in documenting and tracking their teaching, research, and service activities and assisting universities with their ongoing needs to report on that work. Last year, Watermark combined the three largest ePortfolio and assessment management providers in higher education. With the addition of Digital Measures to our family, Watermark can now better support faculty in their daily work and professional development, which we know make a tremendous impact on the success of students and the institution.

Together, we have over 65 years of combined experience developing software to serve higher education and more than 1,400 partner institutions worldwide to help guide our development. With a larger collective community of partner institutions with whom we can collaborate and an increased capacity across critical functions, we look forward to developing better solutions to meet your campus’ current and future needs.

Will the name of the company change?

The Digital Measures community is joining Watermark. Together, we are Watermark.

What is the vision for the company moving forward?

We know that teaching and learning take place and are captured in many different areas and systems across campus. Measuring only a part of that picture is insufficient. This is why Watermark is on a strategic mission to bring these areas together in order to better support and provide members of the higher ed community with the educational intelligence needed to improve outcomes. We want to put better data into the hands of administrators, faculty, and learners everywhere so they can make evidence-based decisions that lead to improvements.

We know faculty are key to improving learning across a campus. Digital Measures’s extensive experience in supporting faculty and addressing the challenges of faculty activity reporting play a critical role in our vision. Together, we will work toward a vision for a comprehensive, integrated educational intelligence system that provides a more holistic view of learning and institutional quality to inform improvements across campus.

How will this impact my use of Watermark or Digital Measures products?

We are committed to supporting current Watermark and Digital Measures clients as well as maintaining the products you use today.

What is the vision for the products over time?

For Watermark and Digital Measures, the needs of the institutions we work with have always been central to our vision. We are confident that together we will be in an even better position to meet these needs in ways we couldn’t as separate organizations.

The addition of Digital Measures to the Watermark family represents a critical piece of our vision to better serve higher education. Together, we are working toward an integrated educational intelligence system, which will further advance the capabilities you rely on today. We will share more information about our product roadmap in the coming months and will provide opportunities to share input on this via client and product advisory groups and other forums.

Whom do I contact for support?

We will continue to provide users with the same level of exceptional service for which both Watermark and Digital Measures are known. For the time being, Digital Measures clients will continue to follow the same process for contacting and receiving support.

Will this affect the pricing/terms of my existing subscription or contract?

We will honor the terms of all existing contracts.

As a Digital Measures client, I’m currently/would like to evaluate a Watermark assessment solution for use in my program or institution…whom should I contact?

We’re confident that with our combined experience, we’ll be able to meet your needs. Feel free to contact us here with any questions.

As a Watermark client, I’m currently/would like to evaluate Digital Measures faculty activity reporting solution…whom should I contact?

We’re excited to discuss how a faculty activity solution can complement your existing assessment technology and processes. We encourage you to reach out to your Watermark Educational/Campus Solutions Consultant to discuss further.

Will there be opportunities to learn more about this change?

Yes. If you are currently working with Watermark or Digital Measures, you can expect to receive future communications about the news. We will also be hosting upcoming webinars with Watermark and Digital Measures leaders to share more information about our vision and future direction together. We also encourage you to visit our booth at upcoming conferences and to feel free to contact us directly at any time.

Whom do I contact if I have questions?

If you have additional questions, contact us at questions@watermarkinsights.com. Any press/media inquiries should be directed to Victoria Guzzo at vguzzo@watermarkinsights.com.