Fast Company Recognizes Watermark in 2023 List of Brands that Matter

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Watermark leads the way in higher education technology by demonstrating an unwavering commitment to student success.

AUSTIN, TX, Oct. 5, 2023Watermark, the leading Educational Impact Suite (EIS) for higher education, is proud to announce its recognition on Fast Company’s 2023 Brand That Matter list. This esteemed honor celebrates brands that authentically embody their purpose and have achieved significant cultural impact and social engagement.

“Watermark is committed to driving educational impact, a critical component in ensuring an education will create a path to a better future for all students,” said Erin Shy, CEO of Watermark. “Our mission is to drive impact for students and communities by putting better data into the hands of learners and educators everywhere. We are honored to earn a spot on Fast Company’s prestigious Brands That Matter List among numerous organizations demonstrating their purpose.”

Higher education is at a critical inflection point. Amidst declining enrollment rates and rising tuition costs, an institution’s capacity for impact depends on its ability to thoroughly understand its performance. The more effectively its stakeholders can define what success looks like, measure results, and activate to improve them, the greater the impact stands to be.

In 2023, Watermark demonstrated its impact through initiatives such as the Minority Male Success Initiative (MMSI), a three-year project that sought to understand the impact of technology-enabled success coaching on the persistence and graduation rates of minority male students. The results found that students with success coaches and tailored, data-driven support structures improved completion rates across various learning environments. This work exemplifies Watermark’s dedication to fostering success for all students through the intersection of insights and impact in higher education.

“Our Student Success & Engagement solution is just one component of our commitment to uncovering insights that inspire progress to maximize educational impact,” said Alex Leader, Chief Impact Officer at Watermark. “This recognition is a testament to how our Educational Impact Suite drives improvement across over 1,700 institutions nationwide.”

Fast Company judged brands on their relevance, cultural impact, ingenuity, and business impact. Watermark’s solutions are designed to facilitate effective digital transformation that ensures colleges and universities can optimize their resources, identify opportunities for growth, and better serve their students.

“The scale and scope of honorees this year is incredible,” said Brendan Vaughan, Fast Company’s editor-in-chief. “At first glance, there might not be much in common between brands like M&M’s, Dungeons & Dragons, and healthtech platform WellTheory, but the thread that binds them is a commitment and purpose as a brand and relevance to their audience, whether that’s through fun, games, or healthcare.”

For more information on how Watermark continues to prioritize meeting the dynamic needs of higher education through its Educational Impact Suite, visit

The Fall issue of Fast Company magazine is available online now and will be on newsstands beginning October 10, 2023.

About Fast Company

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Brendan Vaughan. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication, Inc., and can be found online at

About Watermark

Watermark gives higher education institutions the tools they need to easily track, manage, and examine their data. For over twenty years, colleges and universities have used Watermark solutions to complete assessment and accreditation requirements, capture and analyze student feedback, showcase faculty accomplishments, and improve student engagement.. Watermark’s Educational Impact Suite (EIS) puts data into context so faculty and staff can focus on what really matters: institutional and student success. Learn why Watermark is trusted by over 1,700 colleges and universities to support continuous improvement at

Media Contact

Coleman Pyeatt
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(214) 797-9848