Watermark Advances Higher-Ed Solutions by Integrating AI

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Incorporating generative AI, Watermark’s latest efforts promise to open the door to AI-inclusive educational impact technology.

AUSTIN, TX, Sept. 19, 2023 – Today, Watermark, a leading provider of software solutions for higher education, proudly unveils its product-wide efforts to integrate generative AI into its comprehensive suite of higher education tools. These timely innovations can redefine how institutions operate, promising enhanced personalization in learning experiences, streamlined operations, and fortified recruitment and enrollment strategies.

The higher education sector is at a pivotal juncture. With challenges such as rising costs and fluctuating student enrollments, institutions need solutions that can offer both efficiency and effectiveness. A recent Educause QuickPoll indicates that Generative AI is emerging as a beacon of hope, with 67% of respondents expressing optimism about its transformative potential.

“The integration of AI into our solutions is more than just technological advancement; it’s about reshaping the future of higher education,” said Erin Shy, CEO of Watermark. “Our latest AI tools are designed to empower institutions, offering them insights, automation, and efficiencies. Our commitment to our partner institutions is to equip them with the best tools that lead to enriched student experiences and outcomes.”

Highlighting Watermark’s AI Innovations:

  • Outcomes Generation Using AI: This feature can be a powerful tool for institutions who wish to revise or reimagine academic and administrative outcomes. Instead of starting from scratch, clients can now generate a foundational set of learning or success outcomes, refining them to align with specific institutional goals. This saves time and ensures a higher standard of academic and administrative outcomes tailored to individual institutional needs.
  • CV Imports – Auto-parsed by AI: Faculty members often find themselves bogged down with administrative tasks, detracting from their primary roles in research, teaching, and service. By automating the parsing of faculty publication selections, this feature promises to give back invaluable time to faculty, enhancing productivity and job satisfaction.

“Our experimentation with these proprietary AI technologies sets a new gold standard in higher education,” said Darren Bauer Kahan, Chief Product and Technology Officer at Watermark. “By weaving AI into our solutions, we’re not merely introducing features but pioneering a transformative shift in how institutions function. We are focused on seamlessly integrating these innovative tools into our product suite.”

The value of AI in higher education is multifaceted. Beyond operational efficiencies, it offers deeper insights into student behaviors, preferences, and needs. By analyzing vast amounts of data, AI can help institutions tailor their offerings, ensuring students receive the best education tailored to their needs. Watermark’s commitment to responsible AI ensures that all solutions are ethically developed and deployed, with a keen focus on human judgment, privacy, fairness, and transparency.

For more information about how Watermark is integrating AI into its suite of higher education solutions, visit www.watermarkinsights.com/ai-responsibility, and contact AI@watermarkinsights.com to opt-in to these features.

About Watermark

Watermark advances educational impact by developing innovative technology that educators and institutional leaders can trust. Supporting over 1,700 higher education institutions around the world, Watermark launched in 2018 following the merger of Taskstream, Tk20, and LiveText — three of the leading providers of assessment management technology in the industry – with Digital Measures, EvaluationKIT, and SmartCatalog. Aviso Retention joined the Watermark family in 2020. With solutions in the areas of assessment and accreditation management, faculty activity reporting, course evaluations and surveys, curriculum and catalog management, and student success and retention, Watermark’s more than 400 team members are committed to helping colleges and universities operate more strategically and effectively to maximize the impact they have on their students and communities. To learn more about Watermark, visit www.watermarkinsights.com.

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