Watermark and EvaluationKIT have united to help educators more efficiently manage core institutional processes and use student feedback data to improve quality.

We’re bringing our technology, experience, teams, and resources together to expand our impact within higher education. By combining Watermark’s deep experience helping colleges and universities manage assessment, accreditation, and faculty reporting processes with EvaluationKIT’s expertise in course evaluation and institutional survey processes, we’re able to provide educators with a more holistic picture of learning and development across courses, programs, and schools.

One company

EvaluationKIT and Watermark were each founded and driven by a mission to improve the quality of education. Together, we have over 75 years of combined experience and more than 1,600 partner institutions worldwide to help guide our development.

Service you can count on

When it comes to our customers, Watermark and EvaluationKIT have many things in common — like reliable, industry-leading client support. So, whether you’re a Watermark or EvaluationKIT customer, you can rest easy knowing that you’ll continue to experience outstanding support, with the benefit of an even larger team of experts ready to assist.

Opportunities ahead of us

With our combined experience, larger collective community of partner institutions with whom we can collaborate, and increased capacity across critical functions, we can innovate more rapidly on an educational intelligence solution that will be designed to help you better manage all of your core institutional processes, including learning assessment, accreditation management, and course evaluation.

Read the press release

EvaluationKIT

Student feedback made simple

As the leader in course evaluation and institutional surveys, EvaluationKIT has a rich history of providing educators with solutions designed to simplify the process of collecting and analyzing student feedback data.

With EvaluationKIT, your institution can:
  • Centralize and standardize course evaluation and survey processes
  • Easily integrate and automate your processes with your campus systems
  • Design custom surveys aligned with your institutional, department, and faculty needs
  • Provide detailed and high-level reports for faculty and administrators
  • Support collaboration and use of data for continuous improvement
  • Boost response rates and engagement for your students and faculty

Learn more about how EvaluationKIT can help you engage students, faculty, and administrators in meaningful evaluation of teaching and learning, accelerate feedback loops, and provide the data necessary to make evidence-based decisions.

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FAQs

Learn what this means for Watermark, Digital Measures & EvaluationKIT users.

Why has EvaluationKIT joined Watermark?

EvaluationKIT and Watermark have come together for the purpose of better serving the higher education community. After careful evaluation, leadership felt that the combination of Watermark and EvaluationKIT made a lot of sense given our vision for a comprehensive, integrated educational intelligence system. EvaluationKIT is a leader in online course evaluation and is driven by a mission to help colleges and universities more effectively manage core institutional processes, as well as gather and use that data to support continuous improvement. Together, we will provide institutions with more extensive data and more meaningful insights to drive improvements.

Founded in 2007 by Kevin Hoffman and Matt Rahdar, EvaluationKIT is the leading provider of online course evaluation and institutional survey software that allows institutions to simplify their student feedback processes and get valuable data into the hands of stakeholders in a timely way. A two-time SIIA CODiE Award winner for its innovative higher ed solution and deep integrations with all leading higher ed learning management systems, EvaluationKIT serves over 400 institutions with a complete online course evaluation system – allowing administrators to create and distribute surveys across the entire campus, automate information-rich reporting, and generate actionable insights to manage quality and improve teaching and learning. Today, millions of users at over 400 higher education and K-12 institutions around the world are using EvaluationKIT to generate actionable insights, manage quality, and improve teaching and learning.

Each company has distinct yet complementary solutions that, when brought together, provide a more comprehensive solution for higher education. We know that teaching and learning take place and are measured in many different ways, areas, and systems across campuses. Measuring only a piece of that picture, whether it’s in course evaluations, learning assessment, or faculty activities, is insufficient for institutions. We also understand how important it is for institutions to give students a voice and to provide faculty with insight into opportunities for course improvements. So, it’s exciting to now be able to offer greater value these groups.

With the addition of Digital Measures to Watermark last month and now EvaluationKIT, we can better support both faculty and students in ways we could not before. Together, as one company, we have over 75 years of combined experience serving higher education and more than 1,600 partner institutions worldwide. With a larger collective community of partner institutions with whom we can collaborate and an increased capacity across critical functions, we look forward to developing better solutions to meet your campus’ current and future needs.

Will the Name of the Company Change?

The EvaluationKIT community is joining Watermark. Together, we are Watermark.

What is the vision for the company moving forward?

We know that teaching and learning take place and are captured in many different areas and systems across campus. Measuring only a part of that picture is insufficient for an institution. That’s why Watermark is on a strategic mission to bring these areas together in order to better support and provide members of the higher ed community with the educational intelligence needed to improve teaching and learning as well as other institutional outcomes. We want to put better data into the hands of administrators, faculty, and students everywhere so that all of our clients can make evidence-based decisions that lead to improvements.

EvaluationKIT’s support of students, faculty, and administrators through the course evaluation process, as well as their experience in addressing the challenges of that process, play a critical role in our vision. Together, as one company, we will work toward a vision for a comprehensive, integrated educational intelligence system that provides a more holistic view of learning and institutional quality to inform improvements across campus.

How will this impact my use of current products?

We are committed to supporting current Watermark, Digital Measures, and EvaluationKIT clients as well as maintaining the products you use today.

What is the vision for the products over time?

The additions of EvaluationKIT and Digital Measures to the Watermark family represent critical pieces of our vision to better serve higher education and the needs of our client communities. We are confident that, together, we will be in an even better position to meet these needs in ways we couldn’t as separate organizations. We will share more information about our product roadmap in the coming months and will provide you with opportunities to share input on this via client and product advisory groups and through other forums.

Who do I contact for support?

We will continue to provide users with the same level of exceptional service for which our organizations are known. For the time being, clients should continue to follow the same process for contacting and receiving support.

Will this affect the pricing/terms of my existing subscription or contract?

We will honor the terms of all existing contracts.

As an EvaluationKIT client, I’m currently/would like to evaluate an outcomes assessment solution or faculty activity reporting solution for use in my program or institution…with whom should I work?

We’d love to speak with you. We’re confident that with our combined experience, we’ll be able to meet your needs. Contact us here with any questions.

As a Digital Measures client, I’m currently/would like to evaluate an outcomes assessment solution and/or course eval solution for use in my program or institution…with whom should I work?

We’d love to speak with you. We’re confident that with our combined experience, we’ll be able to meet your needs. Contact us here with any questions.

As a Watermark client, I’m currently/would like to evaluate a course eval and/or faculty activity reporting solution…with whom should I work?

We’re excited to discuss how course evaluation and faculty activity reporting solutions can complement your existing assessment technology and processes. We encourage you to reach out to your Watermark Educational/Campus Solutions Consultant to discuss further.

Will there be opportunities to learn more about this change?

Yes. If you are currently working with Watermark, Digital Measures, and/or EvaluationKIT, you can expect to receive future communications about the news. We will also be hosting upcoming webinars to share more information about our vision and future direction together. We also encourage you to visit our booth at upcoming conferences and to feel free to contact us directly at any time.

Who do I contact if I have questions?

If you have additional questions, contact us at questions@watermarkinsights.com. Any press/media inquiries should be directed to Victoria Guzzo at vguzzo@watermarkinsights.com.