Watermark Expands into Curriculum Management with SmartCatalog

This content was written prior to the renaming of Watermark products in July 2021, and refers to an old product name. To learn more about the new names for Watermark products, read our press release here.

Watermark to support higher education institutions in making real-time curriculum and catalog adjustments based on assessment data

NEW YORK, NY — October 16, 2018 – SmartCatalog, a leading provider of academic content management solutions for higher education, has joined the Watermark family today. By adding market leading curriculum and catalog management capabilities to its solutions, Watermark strengthens abilities to help colleges and universities streamline core institutional processes and use better data to make meaningful improvements to outcomes.

Anne Valentine founded the company in 1996 to help institutions leverage data and insights to make curricular decisions. As higher education’s first complete academic content management solution, SmartCatalog harnesses the power of a central data repository and uses a modular approach to streamline the development, review, and implementation of curriculum changes, catalogs, syllabi, and other academic content. Integrated with Student Information Systems, SmartCatalog serves nearly 200 partner institutions, and most notably the curriculum and catalog needs of some of the nation’s largest proprietary institutions.

“SmartCatalog is a pioneer in the field of curriculum management solutions, and I greatly respect Anne’s expertise in this space. She is recognized as one of the principal authorities in curriculum management, and she and her team have built SmartCatalog into a leader in this product category,” said Kevin Michielsen, CEO of Watermark.

“Like Watermark, SmartCatalog is focused on helping their partners integrate core academic processes and optimize outcomes that lead to positive changes. In combining Watermark’s experience with that of SmartCatalog, we’re working to bring together a more comprehensive set of solutions to better support institutions in improving student and institutional outcomes,” said Michielsen.

Anne Valentine, SmartCatalog’s President, commented, “SmartCatalog is excited to join the Watermark family, as we continue supporting institutions in the management of curriculum, catalogs, and syllabi. We recognize the value of merging these processes with other streams of institutional data to provide even more powerful insights and efficiencies for institutions. It’s truly thrilling for SmartCatalog to become a part of Watermark’s vision for an integrated educational intelligence system that empowers administrators, staff, faculty, and students with better connected data to make evidence-based decisions.”

Watermark Leads the Educational Intelligence Product Category.

Since March 2017, five leading companies in assessment, faculty activity reporting, and course evaluations have joined together to form Watermark. With the addition of SmartCatalog, Watermark now serves higher education with the most comprehensive set of educational intelligence solutions, specifically in the areas of accreditation management, ePortfolio and outcomes assessment, curriculum management, course evaluation and institutional surveys, and faculty activity reporting.

Serving more than 1,700 unique partner institutions worldwide, Watermark looks to provide institutions with more extensive data to drive meaningful quality improvements at all levels of the institution.

Terms of the transaction were not disclosed.

For more information visit watermarkinsights.com/smartcatalog.

About SmartCatalog
SmartCatalog is higher education’s first complete academic content management solution. SmartCatalog centralizes the management of catalogs, syllabi, and curriculum with powerful web-based workflows, forms, email notifications, and permissions in a single, easy-to-use tool. For more information, visit www.academiccatalog.com.

About Watermark
Watermark’s mission is to put better data into the hands of administrators, faculty, and students everywhere in order to empower them to connect information and gain insights into learning which will drive meaningful improvements. Through its innovative educational intelligence platform, Watermark supports institutions in developing an intentional approach to learning and development based on data they can trust.

Victoria Guzzo
Corporate Communications