Watermark Welcomes Stanford University to Help Support the Use of Student Feedback Data for Institutional Improvement Efforts

This content was written prior to the renaming of Watermark products in July 2021, and refers to an old product name. To learn more about the new names for Watermark products, read our press release here.

NEW YORK— 2020 – Watermark, the largest provider of educational intelligence solutions for higher ed worldwide, is pleased to welcome it’s newest institutional partner, Stanford University, located in Stanford, CA. Accredited by the Western Association of Schools and Colleges (WASC), the institution selected Watermark’s enterprise course evaluation and institutional survey solution for campuswide use across all courses.

… With a focus on improving the quality of its programs, effectiveness of curriculum, as well as accreditation reporting, Stanford will use Watermark to streamline the process of capturing student feedback across the institution at different points in time. By centralizing and automating information-rich reporting, both faculty and administrators will have the actionable data needed to monitor quality and make real-time decisions that improve teaching and learning. Specifically, the institution will enjoy the key benefits of:

Improved Quality of Evaluative Data: Moving to Watermark’s course evaluation survey automates data collection and calculation, and improves data quality and integrity with timely access for faculty and departments. Campuswide data will also improve through the use of standardized questions allowing for meaningful comparisons of data.

Consolidated Processes and Better Integration: In addition to consolidating a variety of methods for aggregating and analyzing evaluative data, Watermark integrates with existing systems at Standard, including its Learning Management System, which will allow the University to better leverage its ongoing technological investments and have the kind of information that will help inform planning, improve curriculum, and drive quality at all levels.

As the only course evaluation and survey solution designed for education, EvaluationKIT by Watermark supports turnkey integrations with all leading LMSs, including Canvas, allowing key institutional data to be imported to automate and streamline the survey process while supporting increased communication with students.

“We’re a large institution and need to deploy course evaluations seamlessly to students across campus. With Watermark’s deep Canvas integration, we’ll be able to do that and look forward to increased response rates and better quality data. We’ll look to compare results from instructors and courses against specific grouped data, access longitudinal reporting to view results over time, and capture operational reporting to identify areas for improvement – the kinds of information that will help inform planning, improve curriculum, and drive quality at all levels,” said at Stanford University.

“We’re honored to support the quality improvement efforts for an institution like Stanford. As the University prepares to administer its evaluations institution wide, we look forward to providing an increased level of student feedback and better insight into course effectiveness in order to streamline processes for making curricular improvements,” said Kevin Michielsen, CEO of Watermark.

“At Watermark, we look to ease these institutional data collection processes so that faculty and administrators can focus more on using their data to make meaningful improvements to teaching and learning,” noted Michielsen.

Founded in 1885, Stanford University is a private, research university organized around three traditional schools consisting of 40 academic departments at the undergraduate and graduate level and four professional schools that focus on graduate programs in law, medicine, education and business. With 2,200 faculty members, a 5:1 student to faculty ratio, more than 90 graduate fields of study, and over 65 major fields of undergraduate study, Stanford is home to more than 16,000 students.


Victoria Guzzo
Sr. Director, Corporate Communications

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