How to improve student outcomes at trade schools

How to improve student outcomes at trade schools

Trade schools play a vital role in equipping students with the work-ready skills they need to thrive in today’s economy. However, many of the students enrolling in our trade schools face significant challenges, including navigating postsecondary education as first-generation students, managing financial concerns, and balancing studies with nonacademic responsibilities. In this guide, you’ll find 10 simple yet effective tips for equipping students to overcome these challenges and improve outcomes at your trade school. 

10 tips to enhance trade school student success

Try implementing these 10 strategies at your trade school to help your students persist through graduation and realize their academic and professional potential.

1. Enhance communication and collaboration 

Strong relationships between students, faculty, support staff, and other stakeholders create a network students can rely on to guide them on their journey to success. Academic advisors and student success coaches can make especially impactful contributions here, including:

  • Understanding each student’s academic goals and challenges, as well as nonacademic challenges. 
  • Setting personalized, measurable goals and academic success milestones.
  • Referring students to other support resources, from tutoring and language services to child care and financial aid. 

Communication with students, faculty members, support staff, family members, and employers can also help ensure alignment as each party works to help students achieve their goals. 

2. Use targeted marketing

Tailor your marketing to show the practical value of studying at your trade school and attract students who appreciate the learning opportunity and are motivated to work for their own success. Agile marketing strategies can help deepen relationships between prospective or current students and your institution. These strategies include targeted nurture messages guiding prospects through enrollment, personalized social media messaging to establish contact and answer questions, and customized content based on individual student interests and needs.

3. Provide real-world experience and relevant curricula

Practical, relevant learning is core to a trade school’s value proposition and to its the long-term success of its students. But many trade schools still have opportunities to provide more real-world experience to students in their trade programs. Ways to achieve this include: 

  • Incorporating the same technologies today’s workplaces use into learning.
  • Discussing industry best practices during lessons.
  • Updating curricula to align with current industry practices and priorities. 
  • Designing project-based learning (PBL) assignments based on real problems students may encounter in the workplace. 
  • Partnering with local businesses and tradespeople to offer internships and externships to your students.
  • Offering externships to lecturers at local worksites to keep their knowledge and skills current.
  • Hosting meet-and-greet events where students, alumni, faculty, and industry leaders can network.

4. Use labor market data

Labor market data is your trade school’s ultimate resource for aligning your programs with the real-world needs and opportunities of the trades you teach. Opportunities to leverage this data include:

  • Prioritizing resource allocation in areas with high or growing labor market demand.
  • Practicing curriculum mapping to review your programs for in-demand skills.
  • Sharing labor market demand statistics with prospects, students, and alumni.

5. Leverage technology for richer learning experiences 

As workplaces embrace technological innovations, so must our classrooms. Cutting-edge technologies can enhance student learning assessment, with some of the most exciting developments coming in adaptive learning. Adaptive learning systems respond to student performance in real time, personalizing lessons and assignments to provide supplemental explanations and extra practice where students need it most. Technology also makes e-mentoring programs possible, facilitating virtual interactions between students and faculty or alumni who are practicing the trades students are studying.

6. Provide comprehensive and personalized support

Offer students a full range of support resources, including:

  • Mentorship, academic advising, and success coaching
  • Tutoring and language services
  • Mental health counseling
  • Career counseling
  • Child care services
  • Accessibility services
  • Financial aid

Success coaches are well-positioned to recommend the support resources most relevant to a student’s individual goals and challenges. With the student’s consent, they can also collaborate with support staff to tailor support to the student’s needs. For example, a success coach can help a tutor customize material to the student’s learning style and ensure they address areas where the student feels least confident. Prescriptive analytics can also provide data-driven, AI-powered insights about the most effective interventions for each student.

7. Promote belonging and inclusion

Promote belonging and inclusion

Students with strong community ties and a healthy sense of belonging are more likely to perform well in academics and persevere to graduation. Student clubs, community events, and a positive stance toward diversity can cultivate a community where every student feels welcome and supported in pursuing their goals.

8. Address financial needs

Financial concerns are the top reason students consider dropping out of postsecondary education programs, and can be a major distraction from academic work even for persisting students. Ways to help address these concerns include:

  • Financial aid to cover fees, housing, transportation, or emergencies
  • Sharing information about government and private funding opportunities like scholarships
  • Partnering with local businesses that can offer part-time jobs or paid internships 
  • Financial literacy workshops and counseling

9. Harness and share data

Data is a vital resource for measuring success, identifying improvement opportunities, and making informed decisions to seize those opportunities. For effective benchmarking and sharper insights based on a holistic perspective of student success at your trade school, overcoming any data silos is crucial. Implement a centralized, collaboration-friendly student success software solution to gather, share, and analyze data from across your institution. 

If improving student retention is a priority at your trade school, predictive analytics tools can track student progress data, flag at-risk students, and alert faculty to intervene early.

10. Set and monitor relevant KPIs

You improve what you measure, and key performance indicators (KPIs) are fundamental to how your institution defines and measures success. Based on KPIs like year-on-year retention rates, graduation rates, and class average grades, you can set goals and track the effectiveness of your interventions. Student satisfaction scores and graduate job placement rates are also excellent indicators of a trade school’s success.

Improve technical education outcomes with Watermark

Improve technical education outcomes with Watermark

If you’re aiming to improve student outcomes at your trade school, data-driven insights are your secret weapon. Arm yourself to support student success with Watermark Student Success & Engagement.

This innovative student support solution provides user-friendly tools to help you:

  • Track student success KPIs across your institution.
  • Identify students who need early interventions with predictive analytics.
  • Create personalized success pathways to help students achieve their goals.
  • Facilitate mobile-friendly engagement with support resources via the native app.

Request a free demo of Student Success & Engagement today to improve student outcomes at your institution.

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Building soft skills for future careers: Integrating professional development into your curriculum
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Building soft skills for future careers: Integrating professional development into your curriculum

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15 common challenges that first-year students face
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15 common challenges that first-year students face

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How to spot struggling first-year students and intervene
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How to spot struggling first-year students and intervene

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12 tips to improve first-year college student performance
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12 tips to improve first-year college student performance

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Weighing legacy admissions: What to consider at your institution

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Key metrics for mid-semester program reviews: What to measure and why

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Supporting student success during midterms

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Understanding the student engagement software space

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7 student engagement software trends to watch for in 2025

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7 innovative assessment practices to transform your institution

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Cultivating faculty development amid the uncertain future of tenure

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Involving faculty in accreditation processes

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Striking a balance: Guiding long-term faculty success in both research and teaching

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Leading causes of faculty burnout and how to spot it

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The impact of AI on institutional research 

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Essential strategies to support adjunct and part-time faculty

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What are guided career pathways for faculty?

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Separation of school and state: Can the Department of Education pull accreditation? No. Here’s why

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How to ensure faculty professional development with Faculty Career Pathways 

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How to align curriculum development with future industry needs
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How to align curriculum development with future industry needs 

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How to use campus-wide student feedback and data to drive decision-making

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Tips for building your strategic plan

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7 trends in college closings in the last 10 years

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Uncovering the trend of companies removing degree requirements for a job

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How academic freedom ensures student and faculty success

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How to measure and improve student experience

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Student perception surveys: 10 questions to ask and why

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The rise of trade and technical careers: What’s behind it?

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How to navigate the enrollment cliff in higher education

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12 ways colleges can support student persistence

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Edtech in 2025

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What higher ed institutions can expect with the upcoming administration

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The importance of course evaluations in community colleges

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The essential role of course evaluations in accreditation

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The importance of community colleges in 2025: A look back and forward

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How to promote faculty cohesion and development as professors worry about academic freedom

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What’s the timeline for accreditation and where does assessment fall?

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Why community is so important for college student success

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How community colleges can prepare to train students for our manufacturing future

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Community college trends in 2025

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How to support faculty at community colleges with free tuition

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How community colleges can increase course demand by adding courses on AI

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Synchronous vs. asynchronous learning: How to measure success

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How can we elevate our student advising strategies for better outcomes?

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The top 11 benefits of free community colleges for communities

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Experiential learning: What it is and why it benefits students

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How to Talk About AI Use With Students

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How to develop curriculum using AI

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Leveraging student data to drive institutional change: An interview with David Brock

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All about education technology (edtech) and how it can improve your institution

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How to map experiential learning at your institution

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12 top enrollment strategies for community colleges

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How to measure the effectiveness of faculty training and development

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How to showcase faculty credentials

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13 ways to support new faculty to ensure a successful semester

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New faculty orientation: 15 best practices to follow

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How to improve community college graduation rates 

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The benefits of teaching at a community college

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How community colleges can help professionals upskill

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Optimizing instructional capacity at your institution

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How colleges can help support international student success

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Strategic enrollment management for sustainable enrollment at your institution 

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Can AI reduce faculty workload? Here’s how

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What’s the key to helping students beat the sophomore slump? 5 ways student advising can help them succeed

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Incorporating media literacy courses to help with campus discourse

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Why technology is important to institutional, faculty, and student success

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The future of institutional effectiveness amid increasing enrollment

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Make your edtech funding dreams come true

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DEI’s dismantling: How to talk about it with faculty and students

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How higher ed accreditors are preparing for administrative changes

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How federal student aid for college could be affected in 2025 and beyond 

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10 trends in adult learning
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10 trends in adult learning

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Tips for success coaching young women in higher education
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Tips for success coaching young women in higher education

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Tips for success coaching for first-gen students in higher education
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Tips for success coaching for first-gen students in higher education

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Tips for success coaching for international students
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Tips for success coaching for international students

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AI-enhanced assessment in higher ed: A how-to guide
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AI-enhanced assessment in higher ed: A how-to guide

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The community college administrator's guide to AI implementation
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The community college administrator’s guide to AI implementation

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Competency-based assessment in trade programs
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Competency-based assessment in trade programs

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Summer planning guide for assessment coordinators
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Summer planning guide for assessment coordinators 

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Streamlining summer program review in technical education
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Streamlining summer program review in technical education

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Measuring career readiness in technical schools
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Measuring career readiness in technical schools

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Leveraging LMS data for student support
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Leveraging LMS data for student support

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The role of assessment in technical education accreditation
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The role of assessment in technical education accreditation

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How to improve the success of summer program students
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How to improve the success of summer program students

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How community colleges can use data to reengage students
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How community colleges can use data to reengage students

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How to improve student outcomes at trade schools
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How to improve student outcomes at trade schools

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Using data to improve certificate program student outcomes
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Using data to improve certificate program student outcomes 

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Faculty engagement in technical program assessment
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Faculty engagement in technical program assessment

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7 labor market data points you can use to enhance technical programs
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7 labor market data points you can use to enhance technical programs

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Effective ways to track student skills development in trade programs
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Effective ways to track student skills development in trade programs 

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