Clemson University Takes an Integrated Approach to Data Using Watermark’s Educational Intelligence Solutions

This content was written prior to the renaming of Watermark products in July 2021, and refers to an old product name. To learn more about the new names for Watermark products, read our press release here.

NEW YORK— October 23, 2019 –Watermark, the largest provider of educational intelligence solutions for higher education worldwide, is pleased to welcome one of its newest institutional partners, Clemson University located in Clemson, South Carolina. Accredited by the Southern Association of Colleges and Schools Commission on Colleges, Clemson has chosen to use Watermark’s faculty activity reporting and course evaluation solutions campus wide — leveraging Watermark’s data integration in support of its faculty review and promotion and tenure processes.

With a focus on increasing efficiencies in its faculty activity reporting, annual review, and promotion and tenure processes, Clemson plans to administer one centralized system for the entire campus. Prior to Watermark, the University supported three disconnected, homegrown systems — Faculty Activity System/eForm3, eTPR, and Student Evaluations of Instructors — to conduct faculty evaluation and the promotion and tenure decisions — now, eliminating a host of manual, redundant processes and reducing the overhead required to maintain three separate systems.

In selecting Watermark, the University sought tools that enabled workflows and processes that supported more accurate and expanded data collection capabilities, including that of faculty activity data. With the goal of facilitating an integrated faculty data collection and reporting process at Clemson, the University reinforces its commitment to supporting faculty growth through a process that allows for the documenting, collecting, and storing of faculty activities, including research and publications, professional development, internal and external service, course load, and student/course evaluations.

With Watermark, faculty can easily store artifacts of their work, such as full-text files of publications, presentations, grant award letters, and audio and video recordings of performances, and then generate Curriculum Vitae from the data entered. Plus, when faculty upload this vita data into Watermark, Clemson can produce activity reports for the purposes of annual departmental and University-wide review and celebrations of faculty accomplishments.

“We’re excited to make faculty activity reporting, evaluation, and promotion and tenure processes easier to navigate, update and track using Watermark,” said Amy Lawton-Rauh, associate provost for faculty affairs. “This system will streamline the workflow, improve the interface and substantially improve our capabilities for providing a holistic picture of the faculty experience while providing important tools useful for faculty developing collaborations and seeking creative ways to capture and communicate their impact and future goals in research, teaching and service.”

“Extending the life cycle of Clemson’s data marks an important step in helping the University centralize many of its core institutional processes and increase efficiencies at multiple levels. At Watermark, we look to ease these institutional data collection processes so that faculty and administrators can focus more on using their data to make student learning and institutional outcomes improvements,” said Matt Bartel, President of Digital Measures by Watermark.

With Watermark, Clemson is poised to streamline and centralize its management of faculty activity reporting, faculty evaluation, as well as promotion and tenure processes, in order to continue making meaningful improvements at all levels.

Victoria Guzzo
Director, Corporate Communications

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