Like nearly all higher education institutions, Central Carolina Community College was struggling with student retention rates. Too many were slipping through the cracks, and no one knew precisely why, or when the best time was to lend them a hand. Administrators knew they had to do something bold to turn things around.
Their investment choice paid off with a double-digit retention growth rate since Central Carolina’s engagement with Watermark (formerly Aviso Retention) began in 2012. To achieve this turnaround, it required a new approach to both advising and the analytics required to understand why students were at risk in the first place.