As the pool of potential first-time students declines, colleges are looking to adult non-completers as prime enrollment targets. These non-completers may be adult students who have lost their job or more traditional-age college students who have transferred and are now living closer to home. Community colleges are well positioned to re-engage these students to either improve their skills or change careers.
At Marion Technical College (MTC) in Marion Ohio, these non-completers are being recruited and re-enrolled with personalized messaging, a unique partnership between admissions and advising, and the use of specific features within Aviso Enterprise.
