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The retention payoff: How colleges can maximize return on investment in student success | Watermark

With tightening budgets and a limited influx of potential students, colleges and universities are prioritizing how to best invest in student enrollment and student success. With the declining number of students enrolling in colleges (especially community colleges), college administrators have to decide how to balance the recruitment of new students to fill in the looming gaps, with retaining the students they already have.

Considering the resources colleges already invest in educating and supporting students with professors, advisors, student affairs professionals, and the physical infrastructure that supports these personnel, each student that drops out is an investment not realized. The research is clear that even small increases in retention can lead to financial gains for the institution. Improving retention can generate millions of dollars for an institution. Read more in our eBook.

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