Watermark Announces Strategic Partnership With Lightcast to Enhance Higher Education Decision-Making With Labor Market Data Insights

May 16, 2023 AUSTIN, Texas — (BUSINESS WIRE) — Watermark, a leading provider of software solutions for higher education, announced today a strategic partnership with Lightcast, a global leader in labor market data, analytics, and expert guidance. This collaboration will empower higher education institutions to make better-informed strategic planning and program review decisions by seamlessly integrating labor market data directly into Watermark’s Planning & Self-Study software.

The partnership’s goal is to bring the valuable labor market data already available in Lightcast Analyst directly to those charged with making critical decisions on the viability of program offerings.

With the partnership, Watermark will begin offering the Market Landscape Data Pack as an add-on to Watermark’s Planning & Self-Study software, an award-winning solution which facilitates continuous improvement processes such as strategic and assessment planning, program review, and accreditation reporting. The data pack will provide institutions with the ability to understand their market landscape and ensure program relevance by providing curated labor market data points to the right people involved in the program review process at the right time.

Furthermore, institutions using both Watermark and Lightcast products gain significant advantages with a more efficient program review process and abilities to deep dive into opportunity areas using Lightcast Analyst or other Lightcast offerings such as Skillabi and Alumni Pathways.

“We are thrilled to partner with Lightcast to equip higher education institutions with the crucial data they need to make informed decisions benefiting their students and programs,” said Erin Shy, CEO of Watermark. “As labor market data becomes increasingly important in higher education, our partnership with Lightcast will enable institutions to integrate this crucial information into their planning and program review processes, ultimately leading to more successful outcomes for their students.”

Formed in 2021 after the merger of Emsi and Burning Glass, Lightcast is a global pioneer in labor market data and analysis committed to connecting individuals with the right skills and jobs in the right places. With over two decades of experience and a client base of 1,500 organizations worldwide that serve learners and institutions (including colleges, universities, associations, ed tech firms, and more), Lightcast collects real-time data from over 50,000 sources daily. Combining this data with curated input from various statistical sources offers comprehensive insights into occupations, skills in demand, and career pathways. Lightcast helps businesses, communities, and educational institutions make informed decisions in the fast-changing world of work.

“Our partnership with Watermark is an exciting opportunity to further our mission of providing higher education institutions with the data they need to serve their students better,” said Chris Kibarian, CEO of Lightcast. “By integrating our labor market data directly into Watermark’s software, we can help institutions save time, increase consistency and trust, and make more informed decisions about their programs and strategic planning.”

Watermark and Lightcast are committed to helping higher education institutions navigate the ever-changing labor market landscape and adapt their programs and strategies accordingly. This initial offering marks the beginning of a strong collaboration focused on solving the critical challenge of delivering the right data to the right people for better decision-making in higher education.

For more information about Watermark and its partnership with Lightcast, visit www.watermarkinsights.com/resources/blog/using-labor-market-data-to-respond-to-declining-enrollment.

About Watermark

Watermark advances educational impact by developing innovative technology that educators and institutional leaders can trust. Supporting over 1,700 higher education institutions worldwide, Watermark launched in 2018 following the merger of Taskstream, Tk20, and LiveText — three of the leading providers of assessment management technology in the industry – with Digital Measures, EvaluationKIT, and SmartCatalog. Aviso Retention joined the Watermark family in 2020. With solutions in the areas of assessment and accreditation management, faculty activity reporting, course evaluations and surveys, curriculum and catalog management, and student success and retention, Watermark’s more than 400 team members are committed to helping colleges and universities operate more strategically and effectively to maximize the impact they have on their students and communities. To learn more about Watermark, visit www.watermarkinsights.com.

About Lightcast

Lightcast provides trusted global labor market data, analytics, and expert guidance that empowers communities, corporations, and learning providers to make informed decisions and navigate the increasingly complex world of work. With a database of more than one billion job postings and career profiles, Lightcast delivers best-in-class customer service with robust data, clear analysis, and expert guidance on skills, jobs, and opportunities.

Headquartered in Boston, Massachusetts, and Moscow, Idaho, Lightcast is active in more than 30 countries and has offices in the United Kingdom, Italy, New Zealand, Canada, and India. The company is backed by KKR, a leading global investment firm. For more, visit www.lightcast.io.

Media Contact:

Coleman Pyeatt
anthonyBarnum Public Relations
214.797.9848 mobile

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